Marketing Coordinator

The Union County Library System (UCLS) seeks a creative, proactive, and strategic individual to own marketing. This public-facing position works with library administration to develop and implement marketing strategies to communicate the missions, services, programs and value of UCLS and the member libraries through the use of traditional public relations tools as well as social media technologies.

UCLS is a federated system serving the Public Library for Union County in Lewisburg, the Herr Memorial Library in Mifflinburg, and the West End Library in Laurelton. UCLS is headquartered at the Public Library for Union County in Lewisburg. Local travel is required, and hybrid remote work options are available.

 

Essential Duties and Responsibilities:

The following list is representative of the typical duties and responsibilities performed. The employee’s actual duties and responsibilities may vary.

  1. Prepare and implement an annual marketing plan for the System and each Member Library. Develop and present annual marketing updates for each organization.
  2. Establish and cultivate cooperative relationships with media representatives. Appear in print and televised coverage as the representative of the library.
  3. Create and distribute press releases and event information to media and community information centers in print and/or online as needed.
  4. Perform ongoing updates of text, photos, and other content on the Library System website, mobile app, online calendar, and social media channels. Be proficient in common web design programming languages.
  5. Be present at major programs and events at each Member Library. Capture photos, video, and other content for social media and other marketing channels.
  6. Amplify the libraries’ programs and services on social media platforms such as Facebook and Instagram, strategically communicating the value of the libraries to the community.
  7. Create and edit newsletters, brochures, flyers, social media graphics, and solicitation materials using Canva and Adobe InDesign.
  8. Collaborate with fundraising staff and volunteers to market their efforts and produce results. Design and print material for special fundraising events.
  9. Organize and maintain digital (in Google Drive) and physical files of publications and communications.
  10. Monitor and update digital signage using TV menus and computer sticks.
  11. Comply with continuing education requirements.
  12. Attend staff meetings and Directors’ meetings as necessary for communication purposes.
  13. Other projects and responsibilities may be assigned as needed.

 

Education and Experience:

Bachelor’s degree in marketing, public relations, communications, or related field preferred, with at least three years of work experience in these disciplines, preferably in a nonprofit agency or equivalent. Additional relevant experience will be considered as an alternative to a bachelor’s degree. Working knowledge of desktop publishing, graphic design (Canva and Adobe InDesign), email marketing software (Constant Contact), and web management tools (WordPress) is necessary. Familiarity with the Union County community is a plus.

 

Special Skills/Certification/License:

Strong writing and communication skills. Computer proficiency. Excellent organizational and interpersonal skills. Ability to manage multiple projects simultaneously. Ability to exercise good judgment and tact in working with others. Be proactive, own the libraries’ marketing.

Clearances required are the FBI Background Check, and Pennsylvania Act 34 and Act 151 Child Abuse Clearances. The position is a required Mandated Reporter for suspected child abuse and as such is required to complete necessary training.

Possess a valid Pennsylvania driver’s license.

 

Physical Demands and Work Environment:

Physical requirements include ability to move around a facility, stand or sit for long periods of time, lift and/or move 20 pounds or greater with assistance, reach, stoop, kneel or crouch. Ability to use hand and finger motion with enough manual dexterity to use computers, telephone,and other office equipment. Must have the ability to talk with clarity and be able to listen accurately. Duties are performed in a climate-controlled environment, but occasionally the employee is exposed to outside weather and uncomfortable fluctuations in temperature within the building. Travel between Member Libraries within Union County is a necessity.

Position’s Hours and Benefits:

This position is full-time (35 hours per week) with benefits that include health, dental, and vision plans paid by the Union County Library System; a 403(b) plan; and paid time off.

How to apply/Contact:

Send a resume and cover letter, as well as a link to a digital portfolio, to director@publibuc.org. Apply by Friday, March 22, 2024 to be considered.

The Union County Library System supports workplace diversity and is proud to be an Equal Opportunity Employer.